A Social-Psychological Perspective on Food-Related Behavior by Marta L. Axelson PDF

By Marta L. Axelson

Many of the ailments which afflict humans in an prosperous society just like the usa appear to be concerning nutrition intake (e.g., adult-onset diabetes mellitus, hyperlipidemia, and colon cancer). in recent times, the health-related professions became conscious that their particular target of ailment remedy needs to be multiplied to incorporate well-being promoting. pros in meals and nutrients, well-being schooling, social advertising, and psychology, in addition to others became attracted to discovering how one can advertise fit behaviors comparable to acceptable meals intake styles. to change food-related habit, wisdom approximately why humans devour what they devour is needed. either organic and sociocultural components ensure people's intake habit. This monograph, besides the fact that, examines simply the sociocultural determinants of people' food-related behaviors inside their quarter of organic indifference. The sociocultural variables are divided into significant different types - sociodemographic and mental. Sociodemographic variables are usually referred to as exterior variables and contain source of revenue, ethnicity, age, and so on. Psychosocial variables are concept to mirror the individual's inner country, and ordinarily tested variables comprise wisdom, ideals, and attitudes.

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The MTMM approach also may be used to examine the reliability, convergence, and discrimination of other variables. Suppose that a researcher is interested in using observers to examine the purchase behavior of dairy products for men and women. , the types of dairy products purchased by men are unrelated to the types of dairy products purchased by women. The different observers are treated as the methods and males and females are treated as the traits. This use of the MTMM approach would provide the following information.

This finding is referred to as convergent validity. Third, does the same "method" used to assess different "traits" result in different findings? " Fourth, do different "methods" used to measure different "traits" result in different findings? This finding (in conjunction with the finding from the third feature) is referred to as discriminant va~idity. When using the MTMM approach, a researcher creates a correlation matrix of the "method-trait" pairings. These correlations are used to determine reliability, convergent, and discriminant validity.

Beliefs and Attitudes 39 A single-measures approach to measuring knowledge is probably the simplest method conceptually. This approach might be called more appropriately the opinion poll approach. " The key feature of this approach is that investigators use each questionnaire item as a variable in subsequent analyses, meaning that the respondents' answers are reported item by item. The assumption underlying this approach is that one item can assess adequately the concept under study. Most nutrition knowledge measuring instruments, however, are composed of a series of multiple-choice or true-false questions which the respondents are asked to answer.

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