Download e-book for iPad: AdvancED Flex application development : building rich media by R Blank; et al

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0 innovations mean for everyone else. qxd 11/8/07 4:50 PM Page 20 CHAPTER 2 and others) for the benefit of existing businesses, organizations, groups, and communities. There will likely be only one YouTube, but YouTube-like features will create tremendous value for countless organizations around the world. In this chapter, I introduce the Rich Media Exchange (RMX), a social media network designed specifically for the Adobe User Group (AUG) community that is the subject of this book. 0 innovations for the improvement and benefit of existing, terrestrial (or IRL, if you prefer) communities.

Anyone familiar with the Adobe developer communities knows that many of the products in Adobe’s line generate tremendous enthusiasm and excitement among the direct users of those tools, from Flash and ColdFusion to After Effects and Acrobat. This enthusiasm has led to the creation of hundreds of AUG communities around the world, formally recognized by Adobe. AUGs can vary in size and activity from quite small and informal (five like-minded professionals meeting monthly), to much larger in membership and scope, like Flash in TO (FiTO), a large and relatively old Flash-based group in Toronto with regular meeting attendance north of 100.

To really use Flex properly requires fluent switching between code and design view. Sure, you have all the same visual richness as in Flash (such as those cool filters and blend modes and neat transitions), but you need to know ActionScript or the Flex framework pretty well to apply them through Flex. Harnessing Flex also requires a deep understanding of event flows, data structures, and things like custom namespaces. While Flash makes basic hacking around with ActionScript quite simple, getting under the hood in Flex really requires some advanced coding knowledge.

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