Download PDF by John Bateman: Analysing Multimodal Documents: A Foundation for the

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2 Multimodal Documents and their Components In order to move from a descriptive approach to multimodal documents towards the more analytical stance motivated in the introduction, we need to fix the ‘lower’ levels of the overall model—these are the levels which make direct contact with what can be seen on the pages of the documents we analyse. ” (O’Toole 1994, p213) Securing access to what can be perceived as present—primarily, in our case, spatially arranged configurations of document elements—is of considerable importance for the entire enterprise of performing revealing analyses.

For analysts of multimodal documents coming from a linguistic, semiotic or design perspective, it is here probably the rightmost perspective, that of ‘interpretation’, that is most familiar. We will therefore begin with this, noting some problems and open issues which establish the importance of being aware of the other approaches also. , from right to left in the figure. The four perspectives corresponding to these points then construe the page as follows: • • • • as an object of interpretation, as an object of perception, as a ‘signal’ to be processed, and as an artefact to be ‘produced’.

In Chapter 5, we take up the issues of relating documents to one another so as to bring the infinite variation possible at the level of individual documents under control. , with its genre. For this, we need both to introduce the relevant approaches to genre that have been developed in non-multimodal contexts and to show how these can be beneficially extended to cover the multimodal artefact. This provides the necessary foundation for understanding the genre structure of the GeM model. In Chapter 6, we change gears and present the technical instantiation of our analytic framework as an approach for corpus design.

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