By Tom Richardson and Augusto Vidaurreta
Enterprise is a touch activity simply because human touch, connection, and cooperation is the essence of industrial. Even in our transaction-driven, more and more digital global, good, long-lasting relationships are nonetheless basic to luck. but in such a lot businesses, relationships with shoppers and staff or even extra so with providers, vendors, licensees, licensors, shareholders, creditors, strategic companions, board contributors, universities, charities, the media and the group are the main underutilized resources.
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Additional info for Business Is a Contact Sport
This created wins in several quarters. It helped us build trust within the community (another stakeholder that we always saw as important). It demonstrated to employees that they were working for a company that cared about the common good. It also, of course, assisted the charitable organizations. In six years, we raised and collected a total of $250,000 for the Miami Bridge, a home for abused and runaway children, and several other South Florida charities. We helped paint the Miami Bridge facility and make repairs.
In sports and in any other endeavor, a team with a solid strategy will outperform a team without one. Given the strategic importance of relationships, every organization needs a strategic approach to identifying, building, and managing them. P O S T- G A M E W R A P - U P ■ ■ ■ ■ ■ Your Relationship Universe includes every person or entity you know. In addition, anyone who can help you achieve a win is a potential member of your Relationship Universe. When you evaluate stakeholders or potential stakeholders for their ability to influence your wins, keep an open mind, but make explicit decisions about their possible roles.
This takes discipline, and it takes doing. ” Every company, every organization of any kind, already has relationships. Implementing RAM strategy usually means doing things that you’re already doing, but doing them more effectively and with a longer-term view. Your organization might have to break some habits. For instance, many companies will exploit a temporary advantage when the power in a relationship shifts in its favor due to supply-and-demand imbalances, new regulations, or luck. RAM strategy could call for not using the power of a temporary advantage over a stakeholder.